Behind the Scenes of the Air Dior Launch: Our Collaboration with Dior

When two cultural powerhouses—Dior and Nike—joined forces to create the Air Dior, an exclusive Jordan 1 collaboration, it was a moment that redefined the intersection of luxury fashion and streetwear. To celebrate this unprecedented launch, Dior selected us to capture the essence of the moment through a behind-the-scenes making-of video and an archival film documenting the event for the French fashion house.

A Unique Vision for a Landmark Collaboration

The Air Dior was more than just a sneaker release; it was a statement of craftsmanship and exclusivity, blending the heritage of haute couture with the legacy of sneaker culture. Dior’s approach to the project was deeply rooted in precision and storytelling, and our role was to bring this vision to life through film.

Our team was entrusted with two key elements:

• A making-of documentary capturing the setup and installation of the exclusive Air Dior boutique, showcasing the meticulous attention to detail that defines Dior’s craftsmanship.
• An archival video documenting the entire event, preserving the artistic and cultural significance of this collaboration for Dior’s legacy.

Capturing the Essence of the Air Dior ExperienceFilming the making-of the boutique’s installation was about more than just recording the physical transformation of the space—it was about translating Dior’s vision into moving images. We focused on:

• The craftsmanship behind the boutique’s setup, highlighting the luxury materials, intricate design elements, and meticulous execution.
• The fusion of sportswear and couture, emphasizing the exclusivity of the collaboration and the details that made the Air Dior a collector’s masterpiece.
• The atmosphere, ensuring that every frame reflected the elegance, energy, and prestige of Dior’s world.

Preserving the Legacy with an Archival FilmBeyond the making-of, our archival video was designed to immortalize the moment, creating a timeless record for Dior. This video was structured to encapsulate:

• The creative and cultural significance of the Air Dior project.
• The meticulous production process, from boutique installation to final reveal.
• The impact of the collaboration, capturing the reactions, anticipation, and energy surrounding the launch.

A Testament to Luxury StorytellingOur collaboration with Dior on the Air Dior launch stands as a testament to the power of visual storytelling in the luxury industry. By blending behind-the-scenes documentary filmmaking with archival preservation, we helped Dior create a cinematic experience that not only documented the event but elevated its artistic impact.The Air Dior project was a celebration of heritage, craftsmanship, and modern culture—and we were honored to play a role in bringing it to life through film.