Les Petits Culottés: From 0 to 8 Million Impressions in Just 6 Months

Les Petits Culottés is a French brand offering eco-friendly, locally made diapers and infant milk, designed for conscious parents who want the best for their babies and the planet. Despite its strong values and premium products, the brand had zero presence on social media before our collaboration.

In just six months, we worked closely with Les Petits Culottés to build a thriving, highly engaged community from scratch. Through a humor-driven, second-degree approach, we created content that young parents love, relate to, and share—while subtly integrating the brand’s diapers and baby milk in every video.

A Bold, Relatable, and Humorous Content Strategy

We knew that traditional, overly promotional content wouldn’t resonate with young parents. Instead, we developed a unique content style that combines:

• Humor and real-life parenting struggles to create fun, engaging, and highly shareable videos.
• Collaborations with content creators specialized in baby-related content, ensuring authenticity and relevance.
• Subtle product placements, integrating Les Petits Culottés diapers and baby milk naturally into every video, rather than pushing direct ads.

This organic-first approach allowed the brand to grow a community that trusts and interacts with them daily—rather than just attracting passive followers.The Impact of 6 Months of CollaborationOur short-form content strategy delivered exceptional results in just six months:

• +29,000 followers gained across TikTok, Instagram, and YouTube Shorts.
• 8+ million organic impressions, proving high engagement and virality.
• A strong, fun, and relatable brand identity that young parents now recognize and trust.

A New Era for Les Petits Culottés on Social MediaIn just six months, Les Petits Culottés went from zero presence to a leading voice in the eco-friendly parenting space. Through humorous, engaging storytelling and subtle product integration, we successfully built a strong, interactive community that speaks directly to the brand’s target audience.🚀 Check out their TikTok account here: Les Petits Culottés on TikTok