Case Study: Enhancing Veesion's Paid Media Campaigns with UGC Content

Background

Veesion is a pioneering company specializing in artificial intelligence-driven video surveillance solutions. Their technology leverages deep learning algorithms to detect suspicious behaviors in real-time, providing retailers with instant alerts to prevent theft and reduce shrinkage. As of November 2024, Veesion has expanded its operations globally, employing approximately 181 individuals across five continents.

Objective

In early 2025, Veesion aimed to amplify their market presence and drive engagement through targeted paid media campaigns. To achieve this, they sought to incorporate authentic User-Generated Content (UGC) that would resonate with diverse audiences across different regions.

Strategy and Execution

To meet Veesion's objectives, we developed a comprehensive content strategy focusing on the creation of UGC through dedicated filming sessions in the United States and France.

1. Content Development

• User Testimonials: We coordinated with Veesion's clients in both regions to capture genuine testimonials, highlighting their positive experiences and the tangible benefits of implementing Veesion's technology in their retail environments.
• Demonstrative Footage: Filming sessions included real-world demonstrations of Veesion's AI surveillance system in action, showcasing its effectiveness in detecting suspicious activities and alerting store personnel promptly.

2. Production Process

• Localization: To ensure cultural relevance and authenticity, we tailored the content to reflect the unique characteristics of each region, incorporating local languages and settings.
• Quality Assurance: Despite the user-generated nature of the content, we maintained high production standards to ensure clarity and professionalism, enhancing the credibility of the testimonials and demonstrations.

3. Integration into Paid Media Campaigns

• Platform Selection: The UGC was strategically deployed across various digital platforms, including social media channels and video-sharing sites, to maximize reach and engagement.
• Targeted Advertising: We utilized advanced targeting techniques to deliver the content to specific demographics most likely to benefit from Veesion's solutions, thereby optimizing the return on investment for the paid media campaigns.

ResultsThe integration of authentic UGC into Veesion's paid media strategy yielded significant positive outcomes:

• Enhanced Engagement: The relatable and genuine nature of the content led to increased interaction rates across all platforms, fostering a sense of trust and reliability among potential clients.
• Expanded Reach: The localized content resonated well within the target markets in the United States and France, contributing to a broader awareness of Veesion's innovative solutions.
• Lead Generation: The campaigns effectively generated qualified leads, with a notable uptick in inquiries and demo requests from retailers interested in implementing AI-driven surveillance systems.

ConclusionBy leveraging authentic user-generated content tailored to specific regional markets, we successfully enhanced Veesion's paid media campaigns, driving engagement and expanding their client base. This approach underscores the effectiveness of combining genuine customer experiences with strategic content distribution in achieving marketing objectives.For more information about Veesion and their innovative AI surveillance solutions, visit their website: https://veesion.io/en/