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Influence
Kard - Influence & Content
Date
August 31, 2023
Topic
Influence

KARD - Influence and Content

We are immensely pleased to highlight our partnership with Kard, the innovative neobank. In less than 10 months, we have garnered over 180,000 followers on TikTok through our cutting-edge marketing strategies.

A More Than Positive Outcome

During this collaboration, MMB MARKETING implemented a strategy centered around the participation of Matteo Rivellini, an influential content creator with 1.8 million followers. Some TikTok videos reached over 10 million views. Matteo's street interview-style content was published on both the brand's account and the talent's personal account. This approach aims to infuse a human dimension into the brand while stimulating engagement around humorous and trending concepts that enhance the brand's visibility and reputation.

Our partnership with KARD on TikTok resulted in a significant increase in their number of followers: over 180,000 followers in just three months.

Study conducted in collaboration with TokTok Agency® (formerly Call Me BOSS), a brand of the MT MEDIA group, utilizing MMB MARKETING's proprietary methodologies.