Les Petits Fabuleux: A TV Commercial Blending Live Action & Animation

When Les Petits Fabuleux, a premium Made in France pastry brand, sought to create a captivating TV commercial, they turned to us for full creative and production support. The goal? A unique, visually engaging ad that not only showcased their delicious products but also reinforced their artisanal storytelling and playful brand identity.

To bring this vision to life, we developed a hybrid TV commercial that combined live-action cinematography with hand-drawn animation, all guided by a charming voice-over narration.

Merging Reality & Imagination: A Unique Creative Approach

For this project, we wanted to create an advertisement that felt as magical and delightful as the brand itself. To achieve this, we designed a dual-format commercial, blending:

• Cinematic live-action shots, capturing the craftsmanship and indulgence of Les Petits Fabuleux' pastries with rich, inviting visuals.
• Hand-drawn animated sequences, illustrating whimsical, fairy tale-like elements that bring the brand’s storytelling to life.
• A warm, engaging voice-over, narrating the journey of Les Petits Fabuleux, reinforcing its artisanal values and playful charm.

End-to-End Production SupportWe guided the brand through every stage of the project, from concept development to final production, ensuring a cohesive and high-quality execution. Our involvement included:

• Creative direction & scriptwriting, ensuring a compelling and engaging narrative.
• Casting & production, combining skilled videographers and animators for a seamless blend of real footage and illustration.
• Post-production & sound design, refining the final commercial with smooth transitions between live-action and animation and a perfectly fitting voice-over.

A Commercial That Resonates with All AudiencesBy merging real-world visuals with artistic storytelling, the commercial succeeded in making Les Petits Fabuleux stand out in the competitive food industry. The result was:

• A visually stunning and emotionally engaging ad, appealing to both children and adults.
• A perfect balance of tradition and modernity, reinforcing the brand’s artisanal expertise while embracing an innovative approach.
• A strong brand presence on TV, helping Les Petits Fabuleux reach a wider audience while maintaining its premium image.

Storytelling That Elevates a BrandOur collaboration with Les Petits Fabuleux highlights how a well-crafted, multi-format TV commercial can enhance a brand’s identity and visibility. By combining live-action, animation, and a strong narrative, we helped bring their authentic, Made in France craftsmanship to life in a playful, engaging, and memorable way.