Brand Ambassador at the Service of Content

In today's social media landscape, a brand's image and value are significantly influenced by its presence on platforms such as TikTok, Instagram, and YouTube. To authentically connect with a broad audience, it's essential for brands to prioritize these communication channels.

For POKAWA, the leading poké bowl chain in France, we implemented a strategy centered around a brand ambassador to convey an authentic image.

The Crucial Choice of Creator

In the current digital age, partnering with a public figure who genuinely uses the brand's services can make content more engaging. This approach provides the brand with a distinct face and personality through one or more individuals.

For POKAWA's TikTok content creation, we collaborated with content creator Matteo Rivellini. With his positive energy and communication skills, Matteo infused humor and relatability into the brand through street interview-style content.

Content Creation with a Clear Direction

By developing a precise and detailed strategy linking POKAWA and Matteo, we produced 13 videos where Matteo highlighted the brand through humorous and engaging content.

The results speak for themselves! Some videos garnered up to 17 million views, significantly boosting POKAWA's visibility and portraying the brand as cool and trendy.

Study conducted in collaboration with TokTok Agency® (formerly Call Me BOSS), a brand of the MT MEDIA group, utilizing MMB MARKETING's proprietary methodologies.