How We Created a High-Impact TV Commercial for Yomi Denzel’s Record-Breaking Instagram Contest

Context

In 2021, Yomi Denzel, one of the most influential Swiss infopreneurs, launched the largest Instagram contest ever held, offering over €60,000 in prizes, including a Tesla Model 3. This was a giveaway of unprecedented scale, setting a new benchmark for social media engagement.

To maximize awareness and participation, Yomi Denzel selected us to produce a high-impact TV commercial, ensuring the contest reached a massive audience across Switzerland.

Objective

The primary goal was to create a visually striking TV ad that would:

• Instantly grab attention and generate excitement.
• Clearly communicate the contest’s scale and exclusivity.
• Encourage mass participation on Instagram.

Creative ApproachTo make this campaign a success, we developed a commercial that combined:

• High-energy visuals showcasing the massive prizes and the contest mechanics.
• A strong call to action, ensuring every viewer understood how to participate.
• Cinematic production quality, reinforcing Yomi Denzel’s brand authority and credibility.

Production ProcessWe executed the project from concept to final broadcast, ensuring premium-quality output:

• Script Development: A dynamic, persuasive script was crafted to emphasize the contest’s exclusivity and urgency.
• Professional Filming: We used high-end cinema-grade cameras to capture engaging, fast-paced visuals.
• Post-Production & Motion Graphics: To enhance impact, we incorporated motion design, high-energy transitions, and bold on-screen text animations, making the ad visually compelling and action-driven.

Record-Breaking ResultsThe impact of this campaign was monumental, generating unparalleled engagement:

• Over 700,000 new Instagram followers gained within days, making it one of the most successful social media growth campaigns of the year.
• More than 350,000 likes on the contest post, demonstrating massive audience interaction and excitement.
• A surge in brand authority, positioning Yomi Denzel as a trailblazer in digital marketing and social media influence.

ConclusionThis project proved how a well-executed TV ad, combined with a high-stakes social media contest, can drive extraordinary engagement and exponential audience growth.